A young woman (Rosemary Wilcox) is haunted by pop-Freudian dreams of her recently murdered psychologist (and lover), so for some reason she goes to a resort where the psychologist liked to hang out and becomes involved with a gangster (Adolf Celli) and the strange female resort owner (Alida Valli). Soon more murders occur involving the other guests at the resort.
Every year, a family home is turned into a haunted house. The purpose is not only to be as terrifying as possible, but also to create a spectacular attraction to draw the neighbours in. In response to some criticism, the father commits irreparable damage.