In this modern creature feature, a scary internet meme called "Grimcutty" stirs up panic amongst all the parents in town, convinced it's making their kids harm themselves and others. When a real-life version of Grimcutty starts attacking teen Asha Chaudry, her parents believe that she's cutting herself as part of a challenge. With her phone taken away and no one who believes her, Asha has to figure out how to get through to her parents and stop the Grimcutty once and for all.
Every year, a family home is turned into a haunted house. The purpose is not only to be as terrifying as possible, but also to create a spectacular attraction to draw the neighbours in. In response to some criticism, the father commits irreparable damage.
